VINEXPO FEBRUARY 2020
Guillotine Vodka® participated in Vinexpo’s debut in Paris this February for the first time this year, joining the weekend-long internationally acclaimed wine and spirits expo. Drawing hundreds of global connoisseurs under one roof to taste unique products produced by top-line brands, Vinexpo Paris has proven to be a valuable ambassador in the promoting of French savoir faire, aligning perfectly with the mission of Guillotine, our award-winning spirits brand that mixes traditional French practices with cutting-edge modern techniques, creating the ultimate elegant vodka experience.
Nestled in the center of the expo’s main pavilion, we hosted tastings of the popular and prestigious Guillotine Originale Ultra-Premium Vodka and Guillotine Heritage Barrel-Aged Vodka, featuring the newly released “Modern Aristocrats” campaign, which masterfully intertwines aspects of the traditional and modern, combining beautiful painterly visuals and forward fashion to elicit a sense of luxury and exceptionalism, while also staying true to the brand’s core values of heritage, quality, and craftsmanship. Portraits of the campaign were stylized in artistic gold frames placed in and around the walls of the booth, creating a provocative 360° experience that introduced Guillotine Vodka® to hundreds of expo guests, helping them discover why the brand is truly #ACutAboveLeReste.