LET THEM DRINK GRAPES!

After several years astonishing distinguished drinkers throughout France, Guillotine Vodka proudly announces the availability of its premium grape-based vodkas in stores and nightclubs across Los Angeles with the release of their “Modern Aristocrats” campaign. 

Created by an all-star crew (photography by Brakha2x, creative direction by Van+, set design and styling by Franck Chevalier, and production by MindMedium), the campaign was inspired by French still life paintings of the 1800s as well as American pop art of the late 20th century. To this end, “Modern Aristocrats” masterfully intertwines aspects of the traditional and modern, combining beautiful painterly visuals and forward fashion to elicit a sense of luxury and exceptionalism, while also staying true to the brand’s core values of heritage, quality, and craftsmanship.

Featured on 50 billboards across Los Angeles, the “Modern Aristocrats” campaign strikes a mood that is both sophisticated and slightly subversive, evoking what makes Guillotine Heritage so different: the French savoir fare that guides how their spirits are made, the special Limousin oak barrels in which the vodka is aged, and the rarefied experience of drinking a truly unique vodka unparalleled in quality and taste.